Rebranding NORTHSTAR RESERACH PARTNERS:

A new image for fearless & unconventional thinkers

PROJECT TYPE

Branding

WEBSITE

Inactive

MY ROLE

Art Direction, Web Design, Brand Design

Northstar research are an award winning, global insights agency that shy away from traditional methods and apply bespoke and creative methodologies to help clients make business decisions with their customers at the centre.

Their new branding and repositioning showcased Northstar's unique position and unconventional and fearless nature.

Northstar Research Partners' updated branding with clean typography and dynamic visual elements.

Challenge

Northstar needed to modernize their visual identity to communicate their innovative approach to market research, positioning them as a forward-thinking leader in the industry while also maintaining the trust and credibility they've built over decades.

Solution

We rebranded Northstar’s image to showcase their creative expertise, while highlighting their innovative and distinctive methodologies in the otherwise traditional market research industry.

BEFORE

AFTER

research

We conducted in-depth interviews and workshops to understand the needs of internal stakeholders. Externally, we collected customer insights on brand perceptions and conducted competitive landscape research to shape the rebranding strategy.

Northstar's bold geometric pattern based on the north star constellation.

Visual assets showcasing the use of geometric patterns and a modern color palette in Northstar’s branding.

Bespoke Illustrations

We designed illustrations to complement Northstar's new visual identity and communicate thier individual approach to market research.

Website

We redesigned Northstar’s website to align with their new brand identity, featuring motion graphics and micro interactions to showcase their mission, whilst also delighting the user with thoughtful user experience.