Emma Galvin
London | UX & UI | Branding | Communications Design
Cadence is a leading innovator in electronic design, specialising in software, hardware, and intellectual property that transforms design concepts into reality.
Cadence empowers some of the world’s most innovative firms to create advanced electronic products for diverse markets, including consumer electronics, automotive, aerospace, and healthcare.
Cadence wanted to launch a dynamic digital campaign centred on their hyperconnectivity research, enhancing their brand language while delivering powerful consumer insights. The goal was to create a compelling concept that vividly conveys the impact of hyperconnectivity on everyday life.
We built upon Cadence's existing brand language and introduced fresh graphic treatments that effectively narrate their Hyperconnectivity story. By integrating vibrant visuals and engaging storytelling elements, we highlighted key consumer insights that illustrated the profound impact of hyperconnectivity on everyday life.
LEVERAGING CADENCE'S BRAND GUIDELINES
We created a concept focussed on the idea of seamless connectivity through dynamic imagery and vibrant graphics. By incorporating interconnected lines and networks, we visually represent the flow of information and relationships in a hyperconnected world.
We advised Cadence's marketing team on a suite of marketing materials, refining layouts, graphics, and messaging to align with Cadence’s brand while introducing fresh elements that highlight the impact of hyperconnectivity.
Graphic and image assets used by Cadence Marketing team.
London | UX & UI | Branding | Communications Design
